Welcome

At McDonald’s, we know that “success breeds success” and through the sharing of innovative best practices such as these, we hope you are able to leverage these activities and use them as a catalyst for similar improvements in your markets.

These environmental innovations, taking shape at multiple levels throughout the McDonald’s System, illustrate that positive change can originate from anywhere and that we all have a role to play in improving our environmental performance.

We will continue to update this “Best of Green” Website as new practices become available, highlighting initiatives and innovations that offer us “double green” opportunities–efficiency improvement and cost reductions that also reduce our impact on the environment.

Please remember that this site just showcases some of the excellent initiatives that are taking place throughout Europe.