Case Studies by topic
| Recycling | Energy | Anti-littering | Communications | Packaging | Sustainable food |
Logistics and transport |
Building sustainable restaurants |
Please click on the categories above to see the list of relevant case studies.
Building sustainable restaurants - construction with innovation
Why waste energy and drinking water? Why spend money that could be saved by increasing the efficiency of restaurant buildings? There are many ways to improve on both financial and environmental performance.
We found 6 Results for: Building sustainable restaurants
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Top ideas under one roofDevelopment of 'green building guidelines' provides the restaurants with ways to maximise their positive environmental impacts. |
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No more water down the drainUse of dry urinals in restaurants contributes to water saving |
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Green officeParticipation in WWF Green Office programme contributes to reduction in our carbon footprint. |
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It's cool to be greenAs early as 2003 McDonald's had opened its first CFC-free restaurant. |
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All in oneAn 'eco-designed' restaurant demonstrates what is possible in environmental good practice. |
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Sun, rain and windRestaurant designed to harness local renewable energy will provide information for future development recommendations. |
Logistics and transport - driving improvement
Sustainable transportation represents a major challenge and an area well worth focusing on. McDonald's Europe is supporting the use of 100% biodiesel from used frying oil, but alternative fuels are by no means the only way to reduce the environmental impact of transportation.
We found 5 Results for: Logistics and transport
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From 'table to tank': homegrown biodieselCooking oil recycled into truck biodiesel results in environmentally sound logistics, with added cost savings. |
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Train & Truck: a winning combinationCombining trains and trucks for logistics results in reduced CO2 emissions, reduced logistics risks and reduced traffic congestion. |
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Sustainable transportation calls for a holistic strategyStrategic coordinated logistics efforts result in improved efficiencies. |
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Travelling by trainEmployees are encouraged to travel by train and reduce carbon footprint. |
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Recharge your batteriesCustomers can recharge electric cars in McDonald's car park for free. |
Sustainable food - doing the right thing
We are a food business and, as a result, we understand that it is in our best interest to help to protect the land and sea where our food comes from. McDonald's Europe wants to have sustainable food supply chains.
We found 4 Results for: Sustainable food
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| New | Case Study | Country |
Coffee with no bitter tasteMcDonald's demonstrates its commitment to sustainable sourcing by selling only sustainably-certified coffee in European restaurants. |
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Protecting the AmazonBy working closely with NGOs like Greenpeace, we can demonstrate our commitment to making a difference on environmental issues such as deforestation. |
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Back to the rootsWe continuously raise standards in agricultural practices through the McDonald's Agricultural Assurance Program. |
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Green light for fisheriesBy focussing on sourcing from sustainable fisheries we can help protect the fish stocks and contribute towards biodiversity conservation. |
Packaging - reduce, reuse and recycle
Since 1990, McDonald's has reduced the environmental impact of its packaging by redesigning items and preferring recycled materials or those produced from renewable resources. Significant improvements have been achieved. They encourage us to set increasingly ambitious targets.
We found 4 Results for: Packaging
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| New | Case Study | Country |
Packing contains environmental thoughtIntegrated European approach towards sustainable packaging has resulted in clear guidelines and strong results. |
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Saving valuable resourcesUsing alternative materials for packaging and serving items has resulted in the reduction of use of material from non-renewable sources. |
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The less, the betterResizing BigMac cartons and Hash Brown bags has reduced European material consumption by 435 tons. |
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Waste no moreThe use of recycled content in food packaging helps us reduce environmental effects. |
Communications - let's be frank
Providing information is beneficial in many ways: Most importantly, it earns our customers' trust. It also helps us to understand fully the effects of our business and take measures to improve. A meaningful communications strategy opens doors and minds.
We found 14 Results for: Communications
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| New | Case Study | Country |
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Lights off for Earth HourMcDonald's support for global environmental initiative demonstrates commitment. |
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Greening the islandLocal initiatives such as tree planting programmes can create local goodwill while helping the environment. |
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Help from young scientistsA sponsored project with colleges and schools produced innovative answers to some of McDonald's environmental issues. |
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From target to role modelSophisticated environmental management system enables accurate reporting and communication on environmental issues. |
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Click on environmentAn online presence on the country website shows that environmental issues are high on the agenda. |
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Environment in Our LoungeInteractive online information and training encourages employees to address environmental issues at home and at work. |
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Recycle monster comes to lifeEnvironmental competition for children raised awareness of issues and generated good media coverage. |
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Welcome informationCountry-based newspaper on environmental issues creates good relationships with employees and external stakeholders. |
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McDonald's goes to schoolProviding teaching material on environment issues forges good community relationships while educating children in this crucial area. |
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To know is to saveProviding information and guidance to franchisees can reduce energy consumption and costs in restaurant running costs. |
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Environment trainingEnvironment training for all employees ensures that environmental policies and practices are adhered to. |
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Up to international standardISO 14001 certification demonstrates environmental credentials for all McDonald's restaurants in Poland. |
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Sign for the rainforestEmployees are encouraged to support Global environmental project. |
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Happy kids and happy animalsA happy meal programme focussed on endangered animals educates young customers in a fun and engaging way. |
Anti-littering - keeping up appearances
Keeping the environment around our restaurants tidy has been one of our key priorities for a long time, and it still is. Although we have implemented very successful measures preventing littering, McDonald's can still easily become the focus of attention when these discussions arise in the community. We need to demonstrate continuously that we are part of the solution.
We found 6 Results for: Anti-littering
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| New | Case Study | Country |
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Partnership with mayors and manufacturersEngagement with local stakeholders and customers changed attitudes towards litter disposal and decreased litter levels. |
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Campaign with a kickOnline messaging, printed material, sponsorship and round-table discussions demonstrated McDonald's commitment to anti-littering. |
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Nature will bite backProactive and provocative anti-littering campaign in collaboration with National Nature Conservation charity sends a positive message to stakeholders. |
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Major brands join forcesSigning up to a National anti-littering campaign positions McDonald's as a 'welcome neighbour' and raises our environmental image. |
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Cultivating cleanlinessBy participating in a national campaign, McDonald's demonstrates its commitment to anti-littering and improves the company's standing in the local community. |
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City clean upA genuine partnership with local councils resulted in engagement and recognition for McDonald's anti-littering stance. |
Energy - major solutions for a major issue
To limit their impact on the environment, restaurants must first address the issue of energy: Turning to renewable sources is an option to be considered, along with reducing consumption. This means adopting best practices as well as investing in energy saving equipment.
We found 7 Results for: Energy
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| New | Case Study | Country |
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Good choiceBuying green energy reduces environmental impact while providing a good communication opportunity to restaurant guests. |
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Smart calculatorAccurate information enables franchisees to calculate where they get most return on investment - in cost savings and reduced energy consumption. |
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Smart ways to optimize equipment energy useVarying ventilation depending on client traffic reduces energy consumption. |
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A collective commitment towards clean energySetting targets, collective sourcing and a shared goal results in energy and cost savings from renewable sources. |
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Email for youEnergy consumption statistics are emailed to restaurants daily, enabling managers to identify problems and opportunities, and reduce overall consumption. |
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Information and inspiration through innovationInnovative environmental management software leads to reduced energy consumption. |
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Great lighting for lessInvestment in new, low-consumption lighting systems results in energy savings. |
Recycling - life after McDonald's
Some call it waste. We call it a resource. Whether it's used packaging and frying oil or left over organic waste, most refuse can be reused. Just collect and recycle.
We found 12 Results for: Recycling
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| New | Case Study | Country |
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Reverse logisticsBackhauling reduces landfill waste, transport emissions and waste disposal costs. |
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On the right tracks with green trucksA full recycling system allows McDonald's to 'reduce, reuse and recycle' 95% of waste. |
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From banner to bagPlastic advertising banners are turned into fashionable bags, reducing waste and raising awareness of environmental issues. |
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Prize winning designA specially designed recycling container has enabled restaurants to achieve better recycling quality and quantity. |
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Savings through McEnviBespoke environmental software enables better planning, reduced work, reduced waste and reduced costs. |
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Superlizzy in the lobbyEffective waste separation unit enables more successful waste disposal with liquid compartment and compacting function. |
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New life for organic wasteOrganic waste is fermented to produce biogas, which then fuels the country's biogas truck; waste disposal and diesel costs are reduced. |
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Optimizing oil recyclingInnovative oil collection cistern reduces used oil collection frequency, reducing environmental risk. |
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Forget the landfill - waste becomes electricityBy converting waste to electricity and heat, instead of landfill, carbon emissions are cut and landfill reduced. |
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The WallInnovative design solution enables customers to separate waste and increase recycling. |
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Clever sorting achieves 90% recycling rateWell-trained employees sort packaging and food waste, achieving an average recycling rate of 90% of all restaurant waste. |
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Battery collectionA specially-designed collection container used in restaurants throughout the country has enabled staff and employees to recycle all used batteries. |

