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From ‘Fast Food’ to ‘Good Food Fast’
President
McDonald’s Europe
McDonald’s is no stranger to the media spotlight, and we answer questions as openly and honestly as we can. But times are changing and today it isn’t only the world’s press that wants to know what we’re doing to address environmental issues – it is also our suppliers, employees, and our customers.
I’m pleased to say we have got some answers - and we want people to sit up and take notice of the good work we’re doing. This is driven by a change of mindset. We’re not just focussing on ‘doing things right’ but we’re moving towards ‘doing the right things’ in every part of our business.
This means our environmental priorities are becoming fully integrated into our overall business strategy with sustainability programmes included within our day-to-day operations. And today we aim to reduce our environmental impact across our entire system – from the supply of raw materials to the restaurant experience we provide our customers.
The progress we’re making with our environmental performance is just one part of our sustainability agenda. In addition to our commitment to reduce our environmental impact, we’re also committed to the wellbeing of our customers, and we want working with McDonalds to be a positive experience for our employees.
Whilst we’ve done a lot, we recognise that we’ve got a long way to go. But it is by having open conversations; asking questions and giving answers and by sharing our successes that we can make further progress.
‘Best of Green’ is just one part of our sustainability ‘conversation’. I hope it inspires you to keep up the good work that you’re already doing. It should also though encourage you to look for new opportunities that will help us make a difference for our customers, for our business and also for our planet.
Keep talking, enthusiasm is contagious.
Senior Vice President
Chief Brand and
Strategy Officer
McDonald’s Europe
I firmly believe that as individuals we have a responsibility to act to reduce our impact on the environment. And as a major global brand our responsibility extends further – to encourage and empower each market, restaurant, employee, supplier and customer to reflect on its own environmental impact, and where possible, improve it.
We’re already doing a great job – this ‘Best of Green’ is testament to that. But we want to be leading the field in our environmental practices. Our approach is changing – we’re moving beyond ‘risk management’ towards proactively improving our practices and performance.
The biggest global environmental challenge is climate change and we need to tackle our impact by reducing our greenhouse gas emissions. But we will also continue to work hard to address other key environmental areas such as water and waste. And crucially, through talking about our work in these areas, we hope that we can spread our enthusiasm. We want our employees and suppliers to feel good about working with us, and our customers to feel good about eating with us. And over time we hope to help them to behave in a responsible way in their own relationships with the environment.
I am asking everyone then to recognise their individual potential and responsibility in helping us all address these environmental challenges. As it will be by working together, and sharing ideas, that we accelerate the impact we make in confronting them.
Director Environment and
Corporate Responsibility
McDonald’s Europe
I’m pleased to present the latest ‘Best of Green’ – showcasing a range of our good environmental practices across Europe. This website provides a snapshot of some of the exciting projects that are taking place.
It is a testament to our progress that we have too many stories to include them all –we think this selection demonstrates the variety of issues that we’re addressing. Restaurants across Europe are addressing issues including Energy, Packaging, Anti-littering, Recycling, Waste Management, Logistics, Communications, Sustainable Food, and Construction.
If you have good stories, please get in touch. If you’re looking for inspiration, read through this document and reach out to the people who have already started addressing these issues. Be inspired and step up to the challenge.
I hope “Best of Green” continues to be a practical help and a source of inspiration. We will carry on updating it regularly, so we look forward to receiving your excellent examples in the future!
